The Work I Do

I work with thoughtful founders, creatives, and professionals who are building work with care, integrity, and a clear point of view. Grounded in your goals and audience, I develop brand direction and create the visual identity and materials that bring your work to life.Over the past six years, I’ve partnered directly with founders, creatives, and organizations to develop brand strategy, refine messaging, and build cohesive visual identities. My background is in rhetoric, which means I pay deep attention to audience, context, and the signals a brand sends. I leverage this skillset to translate ideas and goals into precise, real-world brand identities.I offer full brand kits, as well as art direction and web development for clients who already have strong brand assets or need focused, one-off deliverables.

The Way I Work

It’s you, me, and your project at the table. You share your work, your goals, and your context. I analyze meaning and the intended audience, then translate that into clear, cohesive visual and verbal systems. We collaborate to bring the work into focus with precision, voice, and strategic clarity. I also bring audience insight into the process when useful, using research and analysis to guide decisions.

About Me

I earned my PhD in Rhetoric from UC Berkeley. I began my undergraduate studies at Duke University and completed my BA at Barnard College, Columbia University. My research focused on aesthetics and ideas of “the good life,” explored through philosophy, marketing, and social justice. I bring that background to my consulting work, with a deep understanding of how language, visuals, and context shape meaning and drive culture.

• You can read my academic work here.

Before moving into independent consulting, I worked on national campaigns and creative projects at Leo Burnett, OMD, GLAAD, and StoryCorps. Those roles shaped how I approach language, collaboration, and creativity. They gave me a strong foundation in strategic insight work and project management, and a deep respect for what careful attention can unlock.I currently live in Savannah, Georgia, with my standard poodle, Fred. I love living in the South and near the ocean. Outside of work, I listen to Dharma talks, spend time with Fred, and occasionally disappear into VR, where I’m mastering the art of blasting neon orbs to the beat.

© 2026 Alexandria Wright